Missing events, duplicate conversions, and attribution gaps quietly drain your budget. I find and fix them using GTM, Meta CAPI, server-side tracking, and GA4, so you can make ad decisions on data you actually trust.
Every broken event is a wrong budget call. Here's what broken tracking looks like:
When platform numbers differ from revenue by more than a few percent, you're optimizing toward the wrong target.
Browser limits quietly drop signal. Without server-side tracking, those conversions vanish from your reports.
The same conversion firing twice looks like a win and hides your real cost per acquisition.
If you can't trace a sale back to the ad that caused it, every scale-up is a leap of faith.
From first pixel to board-ready dashboards: built, validated, and explained.
Deep-dive into GTM, GA4, Meta and your funnel to find every missing, duplicate, or misfiring event.
Build the right setup: GTM containers, Meta CAPI, server-side endpoints, and consent handling.
Test every event end-to-end, deduplicate, verify match quality, and confirm numbers across platforms.
Dashboards and tracking-health reports so your team always knows what's actually working.
Shopify & WooCommerce stores scaling paid social and needing dependable revenue & ROAS data.
Service & SaaS companies tracking form fills, calls, bookings and WhatsApp leads end-to-end.
Agencies that need a technical measurement partner to audit, implement and white-label tracking.
Selected engagements. Metrics are illustrative placeholders.
Recovered 37% of "lost" purchases with server-side CAPI; blended ROAS climbed 1.8 → 2.9 in 60 days.
Form + call tracking rebuilt in GTM; reporting error fixed, CPL dropped 28% at the same spend.
Attribution gap between Meta and GA4 closed from 41% to 6%; Event Match Quality 9.2/10; scaled spend +45%.
YouTube
Most teams try to fix reporting inside the dashboard. These walkthroughs show what actually moves the number - clean events, server-side CAPI, and a measurement stack you can trust. New videos most weeks.
Watch more on YouTube
Insights
In-depth breakdowns of real tracking setups, fresh from live client builds.
If Meta, GA4 and your CRM disagree by more than ~10%, if ROAS dropped after an iOS update, or if you see duplicate events in your reports, those are classic signs your measurement needs an audit.
Typically 1–2 weeks for audit plus implementation, depending on stack complexity and how many platforms are involved.
Yes. I work white-label: you stay the face to your client while I audit, build and validate the tracking behind the scenes.
Shopify, WordPress, and custom stacks, with Meta, Google, TikTok and LinkedIn as the ad sources. GA4 and GTM throughout.
Usually. I audit first, then fix and extend what's there rather than rebuilding from scratch whenever it makes sense.
Yes. Beyond one-off projects I offer maintenance retainers for monitoring, updates and emergency fixes.
Ready when you are
Book a free 30-minute tracking audit. I'll show you exactly what's broken and what it takes to fix it.
